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Large wall advertising sign for Fitform Menswear advertising Oskosh overalls and workshirts
Large wall advertising sign for Fitform Menswear advertising Oskosh overalls and workshirts
Originally uploaded by Powerhouse Museum Collection
Originally a small-town manufacturer of adult work clothing, it has become best known for its children's clothing, especially bib overalls. The original children's overalls, dating from the early twentieth century, were intended to let parents dress their children like their fathers. According to the company, sales of the product increased after Miles Kimball, an Oshkosh-based mail-order catalog, featured a pair of the overalls in its national catalog in 1960. As a result, OshKosh B'Gosh began to sell their products through department stores and expanded their children's line. Children's clothing made up fifteen percent of the company's sales in 1979; by 1993 that number was 95 percent.
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